Multiple law firms are competing to get to the top of the Search Engine Results Page. It is why it is important to hire the most reliable New Orleans Law Firm SEO to help your law firm get ahead of the competition. Implementing local Search Engine Optimization strategies connects your local law firm to your potential leads and eventually turns them into clients.
Local SEO for Law Firms
Any business with a physical location or serves a geographic area should make most of local SEO. Local SEO firm helps your law firm become more visible to your local area. This type of SEO involves optimizing your website for geo-specific searches. When people look for a lawyer in New Orleans, they should see your website on search results. Have you noticed a map with 3 listings appear underneath Google results when you search using local keywords?
These are done with smart local SEO strategies. Your potential and existing clients must find you easily when searching for your practice area or services. The right New Orleans Law Firm SEO agency will focus on driving as much traffic as possible using several relevant key phrases. It is less competitive to rank for localized keywords compared to broader terms.
Local SEO Important Factors
Google shared that as many as 74% of users who search on a mobile visit a store on that day. If you’re ready to invest in New Orleans Law Firm SEO agency, then it’s time to understand local SEO strategies. Here are the main factors of Local SEO needed for your law firms.
Mobile optimization
Most people are using smartphones and mother mobile devices to search for services. With 60% of Google visits coming from mobile devices, your law firm website should be optimized for mobile users. Having a mobile-friendly website allows your users to navigate through your website even on a small screen. A mobile-friendly version of your website has clear text, a straightforward call to action, and fast loading image.
Optimizing your website for mobile devices is not just for user experience, it is also for search engines. Mobile-friendliness is an essential ranking factor. Mobile market share has over 55% compared to desktop at 41%. You can harm your conversion if your law firm website has a bad mobile website. More so, if you want to improve your credibility and reputation, having a mobile-friendly device helps. Your law firm website should be accessible to your target customers regardless of what device they use.
Website optimization
It is a baseline requirement to have a straightforward and responsive website. If you have a law firm website, make sure that it is user-friendly. How your website is organized and the appearance of the content is an essential part of an SEO-friendly website. Make sure your website is logically organized and structured which makes it easy for your target audience to find information. Dedicate a page to each service you offer and avoid cranking all your services on one page.
Having a dedicated page for your practice areas is great for conversion. Additionally, too many pages to the navigation menu could affect the authority going to your service pages. Consider adding sidebar navigation elements on each page. Furthermore, pay attention to fixing broken links, optimizing your website’s load speed, and using relevant keywords on your metadata, content, and images. If you are just building your law firm website, make sure that New Orleans Law Firm SEO web developer can design your website for your target audience and the search engines.
Google My Business
Google dominates the searches and your law firm must appear prominently on this platform. Google My Business is an online directory that lets you submit your business information and rank in Google Maps. Setting up Google My Business is free where you have multiple fields you can add such as business hours, website URL, phone number, and pictures of your business.
Fill out these fields accurately and ensure the information you provide is consistent with other listings you’ve submitted your website to. It is surprising to know how many lawyers and law firms have outdated and inaccurate contact information online. This can be harmful to your website as it can mislead your target audience. More so, Google emphasizes NAP (Name, Address, and Phone) consistency. Besides ensuring your information is consistent, pay attention to your Google Maps too. Is your law firm on Google Maps? Can someone tap the call button and reach out to you?
Ask for reviews
Google business listings include reviews, which means you should ask your previous clients to put in the word for you. Encourage your clients to share their honest reviews about your service. Positive reviews can improve your authority, online reputation, and website rankings. Your prospective clients are more inclined to hire you if they see your firm with positive reviews.
Having reviews signal Google that your law firm is legit. Don’t delete negative reviews if you get one. Show professionalism by answering the negative reviews. Explain when possible or reach out to your unsatisfied customers offline. Knowing how to respond to bad reviews demonstrates your professionalism and integrity.
Link Building & Citations
Building your link profile is an essential part of local SEO. The key is to attract links from reputable and relevant websites. A link from another website is a vote of confidence, indicating that your website is legit and a great source of information.
You can boost your link profile by submitting your business information to online directories i.e local citations. There are plenty of ways to build relevant backlinks. Make sure to focus on quality links rather than irrelevant links.
The Bottomline
Your law firm needs local SEO on top of other online strategies that you are currently doing. Local SEO helps your website be found by your target audience since a majority of clients are looking for lawyers near their local area. Legally SEO can help your law firm website get ahead of the competition and generate leads locally.
