Personal injury law is a competitive business in the USA, sharing over 38$ billion market size. If you are most personal injury lawyers seeking to generate more clients and build your practice, you know the importance of being visible on Google. Unless your website dominates the search engines, you will miss out on the potential clients seeking your service. So how do you stand out from the competition? The answer lies in implementing SEO strategies in your digital marketing.
Law Firm SEO AKA attorney SEO or Legal SEO focuses on improving your law firm’s online visibility especially on major search engines such as Google. Using the right strategies and technics can help capture leads and improve revenue. Personal injury lawyers want their websites to be on the first page of Google but the challenge is on planning the right strategies (for in-house SEO) or choosing the right SEO marketing agency.
You can hire an agency to implement, handle, and overall SEO strategies for your law firm. Consequently, if you are technically savvy, doing SEO in-house is also a good option. If you want to be hands-on with your marketing, you can learn SEO and implement the strategies by yourself. In this blog post, we will weigh the pros and cons of these SEO options for personal injury SEO.
Getting professional help to handle your marketing is an effective and surefire way to generate results provided you get the right agency. Pros: Hiring an SEO professional makes financial sense as it cuts down resources – time and money. SEO professionals are already equipped, well-versed, and proficient in planning, executing, and monitoring SEO strategies.
Personal Injury SEO
Hiring SEO agency for law firm
Legally SEO can audit your website and your competitor and find marketing gaps in between. Our professional team has been handling law firm SEO for years and we have the tools and software needed for a successful SEO campaign. We can optimize your website -from the design, site structure, to the technical aspect- for your target audience and the search engines. When hiring a third-party SEO provider, consider the following skills:
Technical SEO - Proficiency in the technical aspect of your website makes your website more search engine friendly. It helps bots crawl and index your website easily.
Keyword research – Keywords are an essential part of SEO as they indicate and summarize your website.
Content analysis and writing – Provides the right content that your potential clients seek.
Competitor analysis – You need to outdo your competition which means you need to learn their strategies too.
Outreach and Link building – Having your website links on relevant websites boosts your ranking and makes your website trustworthy. These skills above are just basic proficiencies you should look for when hiring an SEO Agency. Bear in mind that Google and other search engines constantly update their algorithms. Your SEO agency should be in the loop with these changes so your website is still relevant and generates results.
An in-house SEO team gives you a holistic approach to your website as you deal with fewer cross-team shifts and implementations. Hiring an in-house team doesn’t bode well for personal injury lawyers as it can get complicated overseeing a team. More so, hiring an individual is expensive compared to getting the services of an agency.
Forming an in-house SEO team
You will need to hire more individual contributors for more aggressive strategies since you don’t have the mobility and flexibility of an agency. Hence, a solid multidisciplinary SEO approach is needed for an in-house team to succeed.
Many personal injury attorneys have attempted handling SEO on their own. It can be tempting to do just that but dividing your attention and time between SEO and your practice can be challenging. While it is true that you can do learn, implement, execute and monitor your SEO campaigns, this will take away your focus from running the business.
Do It Yourself
Learning SEO is a trial-and-error practice considering an ever-changing search engine algorithm. The time spent learning SEO is best dedicated to improving your branding, customer relationship, or producing content that makes your website more relevant and valuable.
Instead of doing SEO on your own, you can focus your energy instead on content marketing. Plenty of ways you can do to position yourself as the authority in your practice area. Start in creating unique content i.e., case studies and blogs that answer your audience’s questions. You can ask your SEO agency to generate relevant keywords you can write about or contribute your ideas.
Content Marketing for Personal Injury Lawyers
Doing so builds your reputation. You can also speak about your experience as a lawyer and winning different cases. Besides writing for your website, consider offering guest posts on the relevant website. Guest post is an effective way to build external links, boost your reputation, widen your reach, and expand your network.
Don’t forget to incorporate your personality in your content and branding. Most law firms focus on their competencies and skills when marketing their business. Integrating your brand and personality appeals to your audience, allowing you to stand out from other law firms. Your personality adds authenticity and builds a stronger connection with your potential clients and target audience. It humanizes your firm and makes it more relatable. Additionally, adding personality to your brand can build a loyal following.
It is hard to choose the right SEO agency for your law firm. After all, a lot of them promise quick and great results. If agency promises are too good to be true, then it probably is. SEO isn’t an overnight process and doesn’t yield results overnight. If an agency claims they can get your law firm on top pages fast, steer clear from them. Chances are, they are implementing black hat practices that can cause penalties for your website. Ask for portfolio and case studies to assess a prospecting agency. Legally SEO has helped small law firms and individual practitioners increase their online visibility. Contact us to learn more.
Choosing the right Legal SEO agency