Tag: Localized Social Media Marketing

Should lawyers use social media?

In a poll conducted by FindLaw.com, about 45% of respondents shared that they use social media to assess professional services. Lawyers who have active social media presence will likely get hired compared to those who don’t have any presence or are inactive. 3 out of 4 millennials are keener to hire the professional services of lawyers they can find on social media. You will likely increase your chances of getting hired when you provide a positive experience on social media as 71% of clients who receive good service on social media will talk about your business to their families and friends.   

 

Localized Social Media Marketing Success in 2022

With a new year looming comes a whole new batch of digital marketing trends and challenges to tackle. Understanding where your law firm fares in the competition can be hard considering the new social media marketing trends.    Good thing is that you can finetune your strategies for 2022 by figuring out these trends for your law firm. Here’s how you can set your law firm's social media marketing to success for next year.  

 

Set goals for your law firm

The most common goals for social media include brand awareness and community engagement. Before you dive into crafting a social media plan for your law firm, you must define your goals else your strategies will be futile. Ensure that you set realistic social media goals so you can measure up your social media efforts. Among the common social media goals include:  

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• Improve brand recognition – Avoid publishing promotional messages alone. You should also focus on content that highlights your personality and values to humanize your law firm and capture the audience’s attention. 

 

• Capture leads and sales – Your followers don’t hire you by accident. They will research your law firm so make sure you are integrating your services into your social profile. 

 

• Bring new followers- Growing your audience means finding ways to introduce your law firms to a potential audience who hasn’t heard about your law firm. When you grow your audience, you also discover conversations in your industry and practice areas that you can use for your content.

 

• Enhance community engagement – Consumers that are treated well on social media will become your brand ambassadors. Find ways to experiment with your messaging and content to connect with your existing audience while capturing the attention of your potential audience. 

 

• Generate traffic to your website – If your sole focus is to attract traffic to your website, then you must diversify your social media content. Pay attention to your conversions and URL clicks to determine your ROI from social media

 

 

Curate/ Create Engaging Content

Come up with themes to become more consistent with your content. Among the social media content, you can use include videos, reels, service photos, and user-generated content --- all while sticking to a uniform color scheme. Use social content management tools to organize your media library and schedule your content in advance.    Here are a few of the social media content trends you can apply for your law firm: 

  

• Use stories and time-sensitive posts -Time-sensitive posts create FOMO (Fear Of Missing Out). Instagram and Facebook stories for example can help your law firm’s account to stay fresh in your audience’s mind.
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• Videos – Using short-form and long-form videos are booming, especially on Tiktok and Instagram. Videos have a high conversion rate. You can use videos to humanize your law firm. Doing so allows your audience to get to know you better and understand your law firm well. 

 

 

Focus on Knowledge-Based Content

Although visually pleasing content will continue to rise in 2022, the audience will still look for value to your content. Your target audience will want to know the ins and outs of their case, the process, and your strategies. As a lawyer, you can demonstrate your expertise by using case studies and writing shareable content. Tutorials and tips are a great form of knowledge-based content you can add to your strategies.   

 

Keep your social presence timely

Timeliness is important for social media marketing. Besides producing fresh content, you must also be “available” for your followers. However, as your audience cannot operate on your schedule, you must find ways to fill the gap. You can maximize your schedule by doing:  

• Determining the best times to engage – There may be a “preferred” time to post content for your practice area or audience. However, this will be useless if your social media team or managers aren’t available to answer your audience’s concerns. Make sure your team can engage and interact after posting. Respond to clients' queries as quickly as possible. Fast response is essential for your brand to ensure opportunities aren’t left unattended. You gain respect as a law firm by staying connected to your audience.  

 

Count on your audience

User-generated content remains to be an effective form of marketing. This form of content is authentic since you don’t pay for it. Hence, user-generated content is unbiased. Unlike influencer marketing, user-generated content is more convincing and believable. This type of content establishes social proof, capture leads, and boost ROI. Incorporating user-generated content into your law firm shows to your potential leads that your existing audience approves of your service.   

 

Keep track of your progress

You will never know which of your social media campaigns are effective if you don’t measure your progress. Analyze your efforts so you can remove the campaigns that are harming your website and focus on projects that generate high conversion. Real-time metric monitoring enables you to tweak your strategies to reach your goal.  

 

The Bottomline

Establishing your expertise as a lawyer while humanizing your law firm is a tall order. Nevertheless, the right strategies will propel your career forward. Legally SEO can help in establishing a solid social media presence to ultimately capture leads and increase conversions. Contact us to learn more.